Client: Beautiful Destinations
Format: Brand Identity
Beautiful Destinations are an Instagram based lifestyle company that help other businesses to grow through the use of social media, data analysis and specialist content creation.
The identity needed to be flexible enough to be used across their ‘Beautiful’ subsections (Beautiful Destinations, Hotels, Cuisines and Matters), making the capital B the best option to represent the company. The framing around the B takes influence from the framing of a camera and the points of a compass, representing their Instagram background and their influence within the travel sector. The framing can also be applied across their social media accounts to help pull focus onto events or competitions being run by the company.
This brief was completed within 24 hours whilst on a two-week design placement at BJL Group.