GIFophobia

GIFophobia

Client: Personal Project
Format: Experimental GIF and Publication
Year: 2015

Research into an area of design that we knew very little about and produced an outcome that made use of our research and experimentation. Our chosen area of research was Motion Design, which was then narrowed down to GIFs.

The final outcome is a series of 26 looping GIFs, turned into one huge looping GIF. An additional support publication was made to go alongside the motion piece, using a clinical theme as feedback showed that the final GIF was both sickening to look at yet unusually hypnotising.

This project was a collaboration with fellow Communication Designer, Declan Cropper.