Grow Your Income
Client: Iggesund Paperboard
Format: One Colour Risograph Newspaper
Iggesund Paperboard required an easily digestible piece of print design that explained their ‘Grow Your Income - Worry Free Willow’ scheme to Cumbrian farmers, giving them the opportunity to diversify their farmland.
Research showed that a huge percentage of Northern farmers read the Farmers Guardian, making the newspaper a familiar format, with one colour risograph printing used to exaggerate the eco‑friendly subject of the paper. Printed onto 100% FSC Certified GF Smith Colorplan Bright White.